2020 Prius

$24,325.00 Starting MSRP1

0% APR for up to 60 months OR 0.9% APR for 72 months PLUS No Payments for 90 Days >>

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Surpass all expectations.

Pick your model, customize colors, options, and add accessories!

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  • Super White
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Sea Glass Pearl
  • Electric Storm Blue
  • Blizzard Pearl
  • Supersonic Red

Super White

Classic Silver Metallic

Magnetic Gray Metallic

Midnight Black Metallic

Sea Glass Pearl

Electric Storm Blue

Blizzard Pearl

Supersonic Red

The 2020 Prius

From city streets to mountain highways, navigate all roads with style and confidence. The artfully sculpted exterior of Prius helps maximize fuel efficiency and suits any setting, no matter where your curiosity takes you. So, don’t just imagine the possibilities. Explore them.

Tech to help steer your journey

Prius’ available 11.6-in. display features standard Apple CarPlay®63 and Amazon Alexa64 compatibility so you can get directions, make calls, send messages and listen to music all while staying focused on your drive.
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ENHANCED HYBRID BATTERY WARRANTY

Starting with the 2020 model year, every Toyota Hybrid Battery Warranty is being increased from 8 years or 100,000 miles to 10 years from date of first use, or 150,000 miles, whichever comes first76.
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Available AWD-e

AWD-e,55 the available electronic all-wheel-drive feature on Prius, was designed to provide traction up to 43 mph with an EPA-estimated combined 50 mpg65. And, with the highest mpg of any vehicle equipped with AWD,66 Prius encourages you to expand your horizons.

Versatility

The 60/40 split rear seats make it easy to transform the interior of Prius to fit more of your favorite things. With up to 27.4 cu. ft. of space with the seats up, or 65.5 cu. ft. with the seats folded,31 Prius can easily carry larger cargo items and your favorite adventure buddies.
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Toyota Safety Sense™ P (TSS-P)

Pre-Collision System33 with Pedestrian Detection24

Using an in-vehicle camera and radar to help detect a vehicle or a pedestrian in front of you, the Pre-Collision System33 with Pedestrian Detection24 (PCS w/PD) can help you mitigate or avoid a potential collision.

Dynamic Radar Cruise Control12

Intended for highways and similar to “constant speed” cruise control, Dynamic Radar Cruise Control (DRCC)12 lets you drive at a preset speed. DRCC uses vehicle-to-vehicle distance control, which adjusts your speed, to help you maintain a preset distance from vehicles ahead of you that are driving at a slower speed.

Lane Departure Alert with Steering Assist14

Under certain circumstances, Lane Departure Alert (LDA)62 is designed to detect lane departure on roads with clear markings. LDA only activates when you’re traveling at a speed of 32 mph or faster. In addition, if the system senses that you're unintentionally drifting, it may automatically make small corrective steering inputs to help keep your vehicle in its lane.

Automatic High Beams63

Automatic High Beams (AHB)63 are a safety system designed to help you see more clearly at night—without blinding other drivers. Designed to activate at speeds above 25 mph, AHB rely on in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically-toggle between high and low beams accordingly to provide the appropriate amount of light.

Exterior

Interior

MODELS

L Eco

$24,325 MSRP1
  • 58 city / 52 highway / 56 combined MPG2
  • LED Daytime Running Lights (DRL) with on/off feature
  • 15-in. 5-spoke Alloy Wheels
  • Toyota Safety Sense™ P67
  • Apple CarPlay®63 Compatability

LE

$25,950 MSRP1
  • 54 city / 50 highway / 52 combined MPG2
  • LED Daytime Running Lights (DRL) with on/off feature
  • 15-in. 5-spoke Alloy Wheels
  • Toyota Safety Sense™ P67
  • Blind Spot Monitor (BSM)28 with Rear Cross-Traffic Alert (RCTA)50
  • Intelligent Clearance Sonar (ICS)14 with Intelligent Parking Assist (IPA)35

XLE

$28,790 MSRP1
  • 54 city / 50 highway / 52 combined MPG2
  • 17-in. 5-spoke Alloy Wheels
  • Smart Key System16 on Three Doors with Push Button Start
  • Toyota Safety Sense™ P67
  • Qi-Compatible Wireless Smartphone Charging26

Limited

$30,665 MSRP1
  • 54 city / 50 highway / 52 combined MPG2
  • Adaptive Front-Lighting System (AFS)68
  • 11.6-in. Touch-Screen Display
  • Color Head-Up Display (HUD)
  • Toyota Safety Sense™ P67

LE AWD Eco

$26,935 MSRP1
  • 52 city /48 highway / 50 combined MPG2
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense™ P67
  • Blind Spot Monitor (BSM)28 with Rear Cross-Traffic Alert50
  • Intelligent Clearance Sonar (ICS)14 with Intelligent Parking Assist (IPA)35

XLE AWD Eco

$29,375 MSRP1
  • 52 city /48 highway / 50 combined MPG2
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense™ P67
  • Smart Key System16 on Three Doors with Push Button Start
  • Qi-Compatible Wireless Smartphone Charging26