2020 Prius Prime

$27,720.00 Starting MSRP1

0% APR for up to 60 months OR 0.9% APR for 72 months >>

Click "View Offer" for details.

Surpass all expectations.

Pick your model, customize colors, options, and add accessories!

  • Super White
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Titanium Glow
  • Blue Magnetism
  • Blizzard Pearl
  • Supersonic Red
  • Midnight Black Metallic

Super White

Classic Silver Metallic

Magnetic Gray Metallic

Titanium Glow

Blue Magnetism

Blizzard Pearl

Supersonic Red

Midnight Black Metallic


Discover A New Freedom That Takes You Further.

Prius Prime’s lightweight materials, proven hybrid technology and optimized Plug-in Hybrid Vehicle (PHV) system all work together to give it a class-leading EPA-estimated 133 MPGe4 23 and EPA-estimated total driving range of 640 miles45. Plus, when the charge runs low, Prius Prime will continue to run as an efficient hybrid and still have an EPA-estimated 54 mpg combined51.


Amenities That Meet Your Aspirations

With a sleeker design, intelligent tech, premium materials, and now seating for five, Prius Prime is ready to help you go to new places. And, with 60/40 split rear seats and 19.8 cu. ft. of space37, Prius Prime provides more room for every adventure.


Now standard with Apple CarPlay®82 and Amazon Alexa76 compatibility, you can listen to music, get directions and more, all while staying focused on your commute.
View Specs

Toyota Safety Sense™ P (TSS-P)

Pre-Collision System33 with Pedestrian Detection24

Using an in-vehicle camera and radar to help detect a vehicle or a pedestrian in front of you, the Pre-Collision System33 with Pedestrian Detection24 (PCS w/PD) can help you mitigate or avoid a potential collision.

Dynamic Radar Cruise Control12

Intended for highways and similar to “constant speed” cruise control, Dynamic Radar Cruise Control (DRCC)12 lets you drive at a preset speed. DRCC uses vehicle-to-vehicle distance control, which adjusts your speed, to help you maintain a preset distance from vehicles ahead of you that are driving at a slower speed.

Lane Departure Alert with Steering Assist14

Under certain circumstances, Lane Departure Alert (LDA)62 is designed to detect lane departure on roads with clear markings. LDA only activates when you’re traveling at a speed of 32 mph or faster. In addition, if the system senses that you're unintentionally drifting, it may automatically make small corrective steering inputs to help keep your vehicle in its lane.

Automatic High Beams63

Automatic High Beams (AHB)63 are a safety system designed to help you see more clearly at night—without blinding other drivers. Designed to activate at speeds above 25 mph, AHB rely on in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically-toggle between high and low beams accordingly to provide the appropriate amount of light.





$27,720 MSRP1
  • Quad-LED projector headlights
  • 15-in. Alloy Wheels
  • Smart Key System20 on driver’s door with Push Button Start
  • Seating for up to five
  • Apple CarPlay® Compatibility
  • Toyota Safety SenseTM P (TSS-P)15


$29,380 MSRP1
  • Smart charging cable lock
  • 11-in. HD multimedia display
  • SofTex®-trimmed heated front seats
  • Qi-compatible wireless smartphone charging
  • Toyota Safety SenseTM P (TSS-P)15


$33,380 MSRP1
  • Integrated LED fog lights and LED accent lights
  • Rain-sensing windshield wipers
  • Color Head-Up Display (HUD)
  • Intelligent Clearance Sonar (ICS)19 with Intelligent Parking Assist (IPA)40
  • Blind Spot Monitor (BSM)34 and Rear Cross-Traffic Alert (RCTA)54