2021 Prius

$24,385.00 Starting MSRP1

Explore the possibilities.

Pick your model, customize colors, options, and add accessories!

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  • Super White
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Midnight Black Metallic
  • Sea Glass Pearl
  • Electric Storm Blue
  • Windchill Pearl
  • Supersonic Red

Super White

Classic Silver Metallic

Magnetic Gray Metallic

Midnight Black Metallic

Sea Glass Pearl

Electric Storm Blue

Windchill Pearl

Supersonic Red

Design

From city streets to mountain highways, Prius’ iconic look suits any setting. Its artfully sculpted exterior helps maximize fuel efficiency and is purposefully designed to encourage you to embrace more life moments with fewer compromises.

Audio Multimedia

With Apple CarPlay®63 standard and Android Auto™77 compatibility standard on most grades, you can get directions, make calls, send messages and listen to music all while staying focused on your drive.
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ENHANCED HYBRID BATTERY WARRANTY

Every new hybrid comes with a 10-year Hybrid Battery Warranty from date of first use, or 150,000 miles, whichever comes first.76
View Specs

Capability

The 60/40 split rear seats make it easy to transform the interior of Prius to fit more of your favorite things. With up to 27.4 cu. ft. of space with the seats up, or 50.7 cu. ft. with the seats down,31 Prius can easily carry larger cargo items and your favorite adventure buddies.

Toyota Safety Sense™ 2.0 (TSS 2.0)

Pre-Collision System67 with Pedestrian Detection18

Using an in-vehicle camera and radar to help detect a vehicle or a pedestrian in front of you, the Pre-Collision System67 with Pedestrian Detection18 (PCS w/PD) can help you mitigate or avoid a potential collision.

Dynamic Radar Cruise Control9

Intended for highways and similar to “constant speed” cruise control, Dynamic Radar Cruise Control (DRCC)9 lets you drive at a preset speed. DRCC uses vehicle-to-vehicle distance control, which adjusts your speed, to help you maintain a preset distance from vehicles ahead of you that are driving at a slower speed.

Lane Departure Alert with Steering Assist15

Under certain circumstances, Lane Departure Alert (LDA)15 is designed to detect lane departure on roads with clear markings. LDA only activates when you’re traveling at a speed of 32 mph or faster. In addition, if the system senses that you're unintentionally drifting, it may automatically make small corrective steering inputs to help keep your vehicle in its lane.

Automatic High Beams19

Automatic High Beams (AHB)19 are a safety system designed to help you see more clearly at night—without blinding other drivers. Designed to activate at speeds above 25 mph, AHB rely on in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically-toggle between high and low beams accordingly to provide the appropriate amount of light.

Exterior

Interior

MODELS

L Eco

$24,385 MSRP1
  • 58 city / 52 highway / 56 combined MPG2
  • LED Daytime Running Lights (DRL) with on/off feature
  • 15-in. 5-spoke Alloy Wheels
  • Toyota Safety Sense™ 2.067
  • Apple CarPlay®63 Compatability

LE

$26,100 MSRP1
  • 54 city / 50 highway / 52 combined MPG2
  • Toyota Safety Sense™ 2.067
  • Blind Spot Monitor (BSM)28 with Rear Cross-Traffic Alert (RCTA)50
  • Intelligent Clearance Sonar (ICS)14 with Intelligent Parking Assist (IPA)35

XLE

$28,940 MSRP1
  • 54 city / 50 highway / 52 combined MPG2
  • 17-in. 5-spoke Alloy Wheels
  • Smart Key System16 on Three Doors with Push Button Start
  • Toyota Safety Sense™ 2.067
  • Qi-Compatible Wireless Smartphone Charging26

Limited

$31,265 MSRP1
  • 54 city / 50 highway / 52 combined MPG2
  • Adaptive Front-Lighting System (AFS)68
  • 11.6-in. Touch-Screen Display
  • Color Head-Up Display (HUD)
  • Toyota Safety Sense™ 2.067

20th Anniversary Edition

$30,240 MSRP1
  • 17-in. 5-spoke alloy wheels
  • Custom "2020" floor mats77 and key glove
  • Blackout headlight components
  • Black model and grade badges
  • LED accent lights with piano-black bezels

LE AWD Eco

$26,995 MSRP1
  • 52 city /48 highway /
    50 combined MPG2
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense™ 2.067
  • Blind Spot Monitor (BSM)28 with Rear Cross-Traffic Alert50
  • Intelligent Clearance Sonar (ICS)14 with Intelligent Parking Assist (IPA)35

XLE AWD Eco

$29,435 MSRP1
  • 52 city /48 highway /
    50 combined MPG2
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense™ 2.067
  • Smart Key System16 on Three Doors with Push Button Start
  • Qi-Compatible Wireless Smartphone Charging26