Name: 2023 RAV4 Prime
Brand: Toyota
SKU: 2023RAV4Prime
Availability: InStock

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11 Colors Available

2023 Toyota Prime in Supersonic Red/Midnight Black Metallic Roof*.

2023 Toyota Prime in Supersonic Red*.

2023 Toyota Prime in Magnetic Gray Metallic.

2023 Toyota Prime in Silver Sky Metallic.

2023 Toyota Prime in Blueprint.

2023 Toyota Prime in Ice Cap.

2023 Toyota Prime in Midnight Black Metallic.

2023 Toyota Prime in Silver Sky Metallic/Midnight Black Metallic Roof.

2023 Toyota Prime in Wind Chill Pearl/Midnight Black Metallic Roof*.

2023 Toyota Prime in Blueprint/Midnight Black Metallic Roof.

2023 Toyota Prime in Magnetic Gray Metallic/Midnight Black Metallic Roof.

Styles

2 Styles Available

SE
XSE

SE

$41,410 Starting MSRP 1

40/36/38 MPG 2

Shop This Style

Key Features

Electronic On-Demand All-Wheel Drive (AWD)
8-in. multimedia display
18-in. 5-spoke painted and machined sport alloy wheels
Bi-LED projector low- and high-beam headlights with LED accent lights
7-in. digital Multi-Information Display (MID)
Toyota Safety Sense™ 2.5+ (TSS 2.5+)4

Compare Styles

XSE

$45,280 Starting MSRP 1

40/36/38 MPG 2

Shop This Style

Includes select SE features, plus:

Key Features

Electronic On-Demand All-Wheel Drive (AWD)
19-in. 5-spoke painted and machined sport alloy wheels
Standard two-tone exterior color with Midnight Black Metallic roof
Bi-LED projector low- and high-beam headlights with LED accent lights
12.3-in. digital Multi-Information Display (MID)
10.5-in. multimedia display
SofTex®-trimmed5 seats with sporty red stitching and fabric seat inserts
Steering wheel-mounted paddle shifters

Compare Styles

Change Style

SE

$41,410 Starting MSRP 1

40/36/38 MPG 2

Shop This Style

Key Features

Electronic On-Demand All-Wheel Drive (AWD)
8-in. multimedia display
18-in. 5-spoke painted and machined sport alloy wheels
Bi-LED projector low- and high-beam headlights with LED accent lights
7-in. digital Multi-Information Display (MID)
Toyota Safety Sense™ 2.5+ (TSS 2.5+)4

Compare Styles

Key Features

Electronic On-Demand All-Wheel Drive (AWD)
8-in. multimedia display
18-in. 5-spoke painted and machined sport alloy wheels
Bi-LED projector low- and high-beam headlights with LED accent lights
7-in. digital Multi-Information Display (MID)
Toyota Safety Sense™ 2.5+ (TSS 2.5+)4

Compare Styles

XSE

$45,280 Starting MSRP 1

40/36/38 MPG 2

Shop This Style

Includes select SE features, plus:

Key Features

Electronic On-Demand All-Wheel Drive (AWD)
19-in. 5-spoke painted and machined sport alloy wheels
Standard two-tone exterior color with Midnight Black Metallic roof
Bi-LED projector low- and high-beam headlights with LED accent lights
12.3-in. digital Multi-Information Display (MID)
10.5-in. multimedia display
SofTex®-trimmed5 seats with sporty red stitching and fabric seat inserts
Steering wheel-mounted paddle shifters

Compare Styles

Key Features

Electronic On-Demand All-Wheel Drive (AWD)
19-in. 5-spoke painted and machined sport alloy wheels
Standard two-tone exterior color with Midnight Black Metallic roof
Bi-LED projector low- and high-beam headlights with LED accent lights
12.3-in. digital Multi-Information Display (MID)
10.5-in. multimedia display
SofTex®-trimmed5 seats with sporty red stitching and fabric seat inserts
Steering wheel-mounted paddle shifters

Compare Styles

Explore Our 2023 RAV4

Explore Our 2023 RAV4 Hybrid

Features

Feel the Power

RAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time6 means that this SUV is quick, too. The advanced plug-in hybrid powertrain provides the response you crave, giving you the power you want, when you want it.

Electronic On-Demand AWD

A smarter way to get the power to the ground. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping RAV4 Prime sustain optimal traction and breathtaking performance in inclement weather conditions.

An Electric Drive

City trips. Road trips. No problem. With its standard 6.6kW onboard charger, RAV4 Prime’s battery can be charged up in approximately 2.5 hours. When fully charged, RAV4 Prime has an EPA-estimated range rating of 42 miles of EV-only driving.7 And with its ability to seamlessly switch between hybrid and EV modes, it’s easy to keep the excitement going with an EPA-estimated combined 94 MPGe rating.8

Hybrid Battery Warranty

Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty9 for 2023 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.

Connected Services

With a suit of available Connected Services10, RAV4 Prime helps you lock and unlock doors from your smartphone through the Toyota App11, remotely access key info on your vehicle, and even use your vehicle as a Wi-Fi hotspot.12 13

Learn More

Toyota Audio Multimedia

Designed to enhance every moment behind the wheel, RAV4 Prime’s available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition. And, with wireless Apple CarPlay® 14 and Android Auto™ 15, you can listen to music, find your destinations, and more— while staying focused on your commute.

Head-Up Display

Get all the driving info you need projected right in front of you with RAV4 Prime’s available Head-Up Display (HUD).

Qi-Compatible Wireless Charging

Stay connected to fun. Place your device on the available Qi-compatible wireless smartphone charging16 pad found conveniently in the tray below the climate controls.

6.6 kW Charger

Less waiting, more fun. When paired with a Level 2 charger (240V), RAV4 Prime’s standard 6.6kW onboard charger allows the battery to charge up in as little as 2.5 hours—giving you more time to hit the road and explore.

Blind Spot Monitor With Rear Cross-Traffic Alert

The available Blind Spot Monitor (BSM)17 warns you when a vehicle in the next lane enters RAV4 Prime’s blind spot on either side. When in reverse, available Rear Cross-Traffic Alert (RCTA)18 helps detect vehicles approaching from either side, visibly with side mirror indicators and audibly with a warning tone.

Front and Rear Parking Assist With Automatic Braking

Available Front and Rear Parking Assist with Automatic Braking (PA w/AB)19 audibly and visually warns you when it detects stationary objects or vehicles approaching from the rear. If the system determines there may be contact with a detected obstacle or vehicle, it will reduce engine power and/or apply the brakes.

Pre-Collision System with Pedestrian Detection

The Pre-Collision System with Pedestrian Detection (PCS w/PD)20 is designed to help detect a vehicle, pedestrian or bicyclist and provide an audio/visual forward collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.

Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC)21 is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.

Automatic High Beams

The Automatic High Beams (AHB)23 are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggles between high and low beams accordingly.

Lane Departure Alert with Steering Assist

When white/yellow lane markings or certain road edge boundary lines are detected at speeds above 32 mph, Lane Departure Alert with Steering Assist (LDA w/SA)22 is designed to issue an audio/visual lane departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentile corrective steering for lane-keeping assistance.

Lane Tracing Assist

When Full-Speed Range Dynamic Radar Cruise Control (DRCC)21 is enabled and lane markers are detectable, Lane Tracing Assist (LTA)24 uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane.

Road Sign Assist

Using an intelligent camera, Road Sign Assist (RSA)25 is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display an icon of the sign on the Multi-Information Display (MID).