2021 RAV4 Prime

$38,690.00 Starting MSRP1

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The First-Ever RAV4 Prime

Pick your model, customize colors and add options!

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  • Supersonic Red
  • Magnetic Gray Metallic
  • Silver Sky Metallic
  • Blueprint
  • Super White
  • Midnight Black Metallic
  • Silver Sky Metallic/Midnight Black Metallic Roof
  • Blizzard Pearl/Midnight Black Metallic Roof
  • Magnetic Gray Metallic/Midnight Black Metallic Roof
  • Supersonic Red/Midnight Black Metallic Roof
  • Blueprint/Midnight Black Metallic Roof

Supersonic Red

Magnetic Gray Metallic

Silver Sky Metallic

Blueprint

Super White

Midnight Black Metallic

Silver Sky Metallic/Midnight Black Metallic Roof

Blizzard Pearl/Midnight Black Metallic Roof

Magnetic Gray Metallic/Midnight Black Metallic Roof

Supersonic Red/Midnight Black Metallic Roof

Blueprint/Midnight Black Metallic Roof

Performance

Beautifully Engineered

RAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time119 means that this SUV is quick, too. And, its standard AWD and advanced gas/electric powertrain gives you the power you want, when you want it.
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Exterior

RAV4 Prime’s exterior perfectly puts the “sport” back in “SUV.” In addition to its available 19-in. alloy wheels and available two-tone exterior paint colors, RAV4 Prime’s exclusive front end features a unique front lower spoiler and available vertical LED accent lights.
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An Electrified Drive

The benefits of an EV with the go-anywhere capability of a hybrid. When fully charged, RAV4 Prime has an EPA-estimated 42 miles of EV-only driving.117 And with its ability to seamlessly switch between hybrid and EV modes, it’s ready to keep the excitement going with an EPA-estimated 94 MPGe118.
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Multimedia

RAV4 Prime’s cabin is designed to keep you in full control. An available 9-in. multimedia display hosts ample tech, like smartphone-compatible features including Apple CarPlay®64 and Android Auto™95 that allow for an intuitive experience. And an available Head-Up Display (HUD) puts key driving information right on the windshield, so you can keep your eyes on the road ahead.
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Toyota Safety Sense™ 2.0 Standard

Pre-Collision System with Pedestrian Detection

Using an in-vehicle camera and radar to help detect a vehicle or a pedestrian in front of you, the Pre-Collision System with Pedestrian Detection (PCS w/PD)107 can help you mitigate or avoid a potential collision.

Dynamic Radar Cruise Control

Intended for highways and similar to “constant speed” cruise control, Dynamic Radar Cruise Control (DRCC)27 lets you drive at a preset speed. DRCC uses vehicle-to-vehicle distance control, which adjusts your speed, to help you maintain a preset distance from vehicles ahead of you that are driving at a slower speed.

Lane Departure Alert with Steering Assist and Road Edge Detection

Under certain circumstances, Lane Departure Alert (LDA w/SA)25 is designed to detect lane departure on roads with clear markings. LDA only activates when you’re traveling at a speed of 32 mph or faster. In addition, if the system senses that you're unintentionally drifting, it may automatically make small corrective steering inputs to help keep your vehicle in its lane.

Automatic High Beams

Automatic High Beams (AHB)26 are a safety system designed to help you see more clearly at night—without blinding other drivers. Designed to activate at speeds above 25 mph, AHB rely on in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically-toggle between high and low beams accordingly to provide the appropriate amount of light.

Road Sign Assist

RAV4's Road Sign Assist (RSA)82 helps keep the road safe. Using a forward-facing intelligent camera, Road Sign Assist is designed to detect speed limit signs, stop signs and yield signs, and displays them on the MID.

Lane Tracing Assist

When Dynamic Radar Cruise Control (DRCC)27 is enabled and lane markers are detectable, Lane Tracing Assist (LTA)57 uses the lines on the road and preceding vehicles to help keep the vehicle centered while also displaying the vehicle’s position within the MID screen. The system was designed to reduce driver strain and increase convenience, and benefits drivers most during traffic jams – but can be turned off using the MID

Exterior

Interior

MODELS

Prime SE

$38,690 MSRP1
  • Android Auto™95 Compatibility
  • Apple CarPlay®96 Compatibility
  • Toyota Safety Sense™ 2.0106
  • 42 miles Electric Driving Range117

Prime XSE

$41,245 MSRP1
  • 40 city/36 hwy/38 combined est. mpg2
  • 19-in. 5-spoke black-painted and machined sport alloy wheels including temporary spare
  • Two-tone Exterior Color with Midnight Black Metallic Roof
  • Android Auto™95 Compatibility
  • Apple CarPlay®96 Compatibility
  • Toyota Safety Sense™ 2.0106