Logo Holoholo Stories

Chef Mark “Gooch” Noguchi is on a mission to show how food builds community like nothing else. Join Gooch as he travels the backroads of Hawai’i in this six-part series, Toyota Hawaii Stories: Holoholo with Mark Noguchi.

Chapter 5: "Mālama"

‘Āina momona describes a land that is rich, fertile, sweet, and fat. Mark joins Pelika Andrade on a self-sustaining plot on the north-east shore of Kauaʻi, where roots run deep.

Chapter 4: "Mana'o"

Learn how Mark was deeply transformed by his experiences with hula, learning to be hyper aware of his natural surroundings, a lesson he took with him as he pursued his culinary career.

Chapter 3: "Kuleana"

This chapter will celebrate the farmers, producers, and individuals who sustain the communities of Hawai‘i Island.

Chapter 2 "Soul"

Travel to He‘eia on windward Oahu where we discover a contemporary ahupua‘a on the verge of making big change for the local community.

Chapter 1 "Roots"

Travel to He‘eia on windward Oahu where we discover a contemporary ahupua‘a on the verge of making big change for the local community.

Official Trailer

Get a taste of what’s to come in Holoholo with Mark Noguchi. New episodes airing monthly on youtube.com/ToyotaHawaii!

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