2023

Prius

Shop
2023
Prius
2023 Prius
$27,170 Starting MSRP1
54/50/52 MPG2

Styles

3 Styles Available
LE
$27,170 Base MSRP 1
54/50/52 MPG 2
Key Features
  • 17-in. alloy wheels with wheel covers
  • 8-in. Toyota Audio Multimedia display
  • Wireless Apple CarPlay® 4 compatible
  • Wireless Android Auto™ 5 compatible
  • 60/40 split fold-down rear seats with center armrest
  • Toyota Safety Sense™ 3.0 (TSS 3.0)6
  • Blind Spot Monitor (BSM)7 with Rear Cross-Traffic Alert (RCTA)8
  • Safe Exit Assist9
Compare Styles
XLE
$30,465 Base MSRP 1
54/50/52 MPG 2
Includes select LE features, plus:
Key Features
  • 19-in. alloy wheels
  • Qi-compatible wireless smartphone charging10
  • Front and Rear Parking Assist with Automatic Braking (PA w/AB)11
  • Rain-sensing variable intermittent windshield wipers
  • Available fixed glass roof
Compare Styles
Limited
$34,185 Base MSRP 1
54/50/52 MPG 2
Includes select XLE features, plus:
Key Features
  • Digital Key12 capability. Remote Connect trial13 14 or subscription required.
  • 12.3-in. Toyota Audio Multimedia display
  • Power liftback
  • Available Panoramic View Monitor15 with 360-degree Overhead View
  • Available digital rearview mirror
Compare Styles
Change Style
LE
$27,170 Base MSRP 1
54/50/52 MPG 2
Key Features
  • 17-in. alloy wheels with wheel covers
  • 8-in. Toyota Audio Multimedia display
  • Wireless Apple CarPlay® 4 compatible
  • Wireless Android Auto™ 5 compatible
  • 60/40 split fold-down rear seats with center armrest
  • Toyota Safety Sense™ 3.0 (TSS 3.0)6
  • Blind Spot Monitor (BSM)7 with Rear Cross-Traffic Alert (RCTA)8
  • Safe Exit Assist9
Compare Styles
Key Features
  • 17-in. alloy wheels with wheel covers
  • 8-in. Toyota Audio Multimedia display
  • Wireless Apple CarPlay® 4 compatible
  • Wireless Android Auto™ 5 compatible
  • 60/40 split fold-down rear seats with center armrest
  • Toyota Safety Sense™ 3.0 (TSS 3.0)6
  • Blind Spot Monitor (BSM)7 with Rear Cross-Traffic Alert (RCTA)8
  • Safe Exit Assist9
Compare Styles
XLE
$30,465 Base MSRP 1
54/50/52 MPG 2
Shop This Style
Includes select LE features, plus:
Includes select LE features, plus:
Key Features
  • 19-in. alloy wheels
  • Qi-compatible wireless smartphone charging10
  • Front and Rear Parking Assist with Automatic Braking (PA w/AB)11
  • Rain-sensing variable intermittent windshield wipers
  • Available fixed glass roof
Compare Styles
Key Features
  • 19-in. alloy wheels
  • Qi-compatible wireless smartphone charging10
  • Front and Rear Parking Assist with Automatic Braking (PA w/AB)11
  • Rain-sensing variable intermittent windshield wipers
  • Available fixed glass roof
Compare Styles
Limited
$34,185 Base MSRP 1
54/50/52 MPG 2
Shop This Style
Includes select XLE features, plus:
Includes select XLE features, plus:
Key Features
  • Digital Key12 capability. Remote Connect trial13 14 or subscription required.
  • 12.3-in. Toyota Audio Multimedia display
  • Power liftback
  • Available Panoramic View Monitor15 with 360-degree Overhead View
  • Available digital rearview mirror
Compare Styles
Key Features
  • Digital Key12 capability. Remote Connect trial13 14 or subscription required.
  • 12.3-in. Toyota Audio Multimedia display
  • Power liftback
  • Available Panoramic View Monitor15 with 360-degree Overhead View
  • Available digital rearview mirror
Compare Styles

Gallery


 

Features

Bold, Striking Design

Smooth curves and sharp details highlight Prius’ modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek silhouette that looks good from any angle.

Inviting Interior

Feel inspired every time you enter your Prius. Its modern design centers around you and features stylish details that elevate the driving experience.

Fixed Glass Roof

Enjoy the view. Pull the sunshade back and let the available glass roof help brighten the cabin.

Ample Cargo Space

Open Prius’ rear hatch to reveal ample cargo room for your things. With up to 20.3 cu. ft. of cargo capacity with the seats up,16 there’s room to make the most of your adventures.

Impressive Power

The all-new Prius features a new hybrid engine for the model. Underneath the hood is a 2.0L 4-cylinder engine with up to 196 hp: It’s powerful enough to go from 0-60 mph in 7.2 seconds.17

Hybrid Efficiency

Prius’ new Hybrid Synergy Drive® system continues to deliver great efficiency. With up to a manufacturer-estimated combined 57 mpg,18 Prius encourages you to go farther than you thought possible.

Driving Modes

Fine-tune the way you drive your Prius with four driving modes. EV Mode19 lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. Power Mode provides sharper acceleration; ECO Mode helps maximize fuel efficiency; and Normal Mode blends fuel economy with performance.

Remote Connect

Toyota’s available Remote Connect13 with Digital Key12 capability allows you to access select vehicle capabilities from your smart device. Locking and unlocking doors, starting and stopping the engine, and finding and monitoring vehicle status are all possible through the Toyota app.20 One-year trial subscription included.14 Subscription required after trial. 4G network dependent.

Learn More

Advanced Park

Designed to assist you with parallel parking or backing into a parking space, available Advanced Park21 is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with steering control, and acceleration, braking and gear changes, to help you get into that perfect spot.

Panoramic View Monitor

Prius' available Panoramic View Monitor15 helps you check your surroundings for hazards. It uses four cameras, one on each side of the vehicle, to display a panoramic view on the touchscreen display. When you’re parked and using the Moving View setting, Prius creates an animated virtual view from above to give you a bigger picture of what’s around.

Toyota Audio Multimedia

Designed to enhance every moment behind the wheel, Prius’ available 12.3-in. Toyota Audio Multimedia touchscreen keeps you connected on your daily commute. And with wireless Apple CarPlay® 4 and Android Auto™ 5 compatibility, you can pair your iPhone® 22 or compatible Android™ 23 phone to bring your favorite apps, maps and music onto Prius’ multimedia display.

Blind Spot Monitor With Rear Cross-Traffic Alert

Blind Spot Monitor (BSM) 7 with Rear Cross-Traffic Alert (RCTA) 8 is designed to help look out for your safety. Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius’ blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.

Safe Exit Assist

By using radar sensors inside the rear bumper, Safe Exit Assist (SEA)9 helps detect approaching vehicles or bicycles from the rear. If the system determines that there may be a collision with a door opening, an audible alert can be heard as a visual alert appears on the side mirrors.

Hybrid Battery Warranty

Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2023 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.24

Pre-Collision System with Pedestrian Detection

Pre-Collision System with Pedestrian Detection (PCS w/PD)25 is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.

Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC)26 is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.

Lane Departure Alert with Steering Assist

When white/yellow lane markings or certain road-edge boundary lines are detected at speeds above 30 mph, Lane Departure Alert with Steering Assist (LDA w/SA)27 is designed to issue an audio/visual lane-departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.

Lane Tracing Assist

When Full-Speed Range Dynamic Radar Cruise Control (DRCC)26 is enabled and lane markers are detected, Lane Tracing Assist (LTA)28 uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane. While LTA is activated, the Emergency Drive Stop System (EDSS)29 is designed to monitor the driver's inputs, such as steering operation. If the EDSS determines the driver is not attentive and the driver does not respond to prompts to resume control of the vehicle, it can bring the vehicle to a stop under certain conditions.

Road Sign Assist

Using an intelligent camera, Road Sign Assist (RSA)30 is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display an icon of the sign on the Multi-Information Display (MID).

Automatic High Beams

Automatic High Beams (AHB)31 are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.