Select your Dealership
2024
Prius Prime
360 Viewer
6 Colors Available
Windchill Pearl
Applicable Trims: SE, XSE, XSE Premium
Supersonic Red
Applicable Trims: SE, XSE, XSE Premium
Midnight Black Metallic
Applicable Trims: SE, XSE, XSE Premium
Guardian Gray
Applicable Trims: SE, XSE, XSE Premium
Cutting Edge
Applicable Trims: SE, XSE, XSE Premium
Reservoir Blue
Applicable Trims: SE, XSE, XSE Premium
Styles
3 Styles Available
Key Features
- Plug-in Hybrid Electric Vehicle
- 17-in. alloy wheels with wheel covers
- 20.3 cu. ft. of cargo space with seats up 4
- LED Daytime Running Lights (DRL) with on/off feature
- 60/40 split fold-down rear seats with center armrest
- 8-in. Toyota Audio Multimedia display
- Wireless Apple CarPlay® 5 compatible
- Wireless Android Auto™ 6 compatible
- Toyota Safety Sense™ 3.0 (TSS 3.0) 7
- Blind Spot Monitor (BSM) 8 with Rear Cross-Traffic Alert (RCTA) 9
- Safe Exit Assist 10
Includes select SE features, plus:
Key Features
- Plug-in Hybrid Electric Vehicle
- 19-in. alloy wheels
- SofTex®-trimmed 11 front seats with 8-way power-adjustable driver’s seat
- Qi-compatible wireless smartphone charging 12
- Front and Rear Parking Assist with Automatic Braking (PA w/AB) 13
- Digital Key 14 capability (requires Remote Connect trial 15 16 or subscription; 1-year trial included)
Includes select XSE features, plus:
Key Features
- Plug-in Hybrid Electric Vehicle
- 12.3-in. Toyota Audio Multimedia display
- Fixed glass roof
- Power liftback
- Available digital rearview mirror
- Available solar charging roof
Change Style
Key Features
- Plug-in Hybrid Electric Vehicle
- 17-in. alloy wheels with wheel covers
- 20.3 cu. ft. of cargo space with seats up 4
- LED Daytime Running Lights (DRL) with on/off feature
- 60/40 split fold-down rear seats with center armrest
- 8-in. Toyota Audio Multimedia display
- Wireless Apple CarPlay® 5 compatible
- Wireless Android Auto™ 6 compatible
- Toyota Safety Sense™ 3.0 (TSS 3.0) 7
- Blind Spot Monitor (BSM) 8 with Rear Cross-Traffic Alert (RCTA) 9
- Safe Exit Assist 10
- Plug-in Hybrid Electric Vehicle
- 17-in. alloy wheels with wheel covers
- 20.3 cu. ft. of cargo space with seats up 4
- LED Daytime Running Lights (DRL) with on/off feature
- 60/40 split fold-down rear seats with center armrest
- 8-in. Toyota Audio Multimedia display
- Wireless Apple CarPlay® 5 compatible
- Wireless Android Auto™ 6 compatible
- Toyota Safety Sense™ 3.0 (TSS 3.0) 7
- Blind Spot Monitor (BSM) 8 with Rear Cross-Traffic Alert (RCTA) 9
- Safe Exit Assist 10
Includes select SE features, plus:
Key Features
- Plug-in Hybrid Electric Vehicle
- 19-in. alloy wheels
- SofTex®-trimmed 11 front seats with 8-way power-adjustable driver’s seat
- Qi-compatible wireless smartphone charging 12
- Front and Rear Parking Assist with Automatic Braking (PA w/AB) 13
- Digital Key 14 capability (requires Remote Connect trial 15 16 or subscription; 1-year trial included)
- Plug-in Hybrid Electric Vehicle
- 19-in. alloy wheels
- SofTex®-trimmed 11 front seats with 8-way power-adjustable driver’s seat
- Qi-compatible wireless smartphone charging 12
- Front and Rear Parking Assist with Automatic Braking (PA w/AB) 13
- Digital Key 14 capability (requires Remote Connect trial 15 16 or subscription; 1-year trial included)
Includes select XSE features, plus:
Key Features
- Plug-in Hybrid Electric Vehicle
- 12.3-in. Toyota Audio Multimedia display
- Fixed glass roof
- Power liftback
- Available digital rearview mirror
- Available solar charging roof
- Plug-in Hybrid Electric Vehicle
- 12.3-in. Toyota Audio Multimedia display
- Fixed glass roof
- Power liftback
- Available digital rearview mirror
- Available solar charging roof
Gallery
Explore Plug-in Hybrid
44 Mile All-Electric Range18
Travel up to an EPA-estimated 44 miles completely electric18 with the 2024 Prius Prime. And don’t worry if your charge runs out, Prius Prime will seamlessly continue with its efficient hybrid engine to get you to your destination.
Up to a Combined 127 MPGe19
Prius Prime’s intelligent combination of gas and electric motors is ready to deliver next level efficiency with an EPA-estimated 127 MPGe19 on a full charge. In hybrid mode, Prius Prime continues with an EPA-estimated 52 MPG19.
Experience the Benefits of Electric
Along with lower emissions, PHEVs can also have less maintenance and lower fuel costs. Classified as an electric vehicle, it is also eligible for many EV perks. Discover more Hawaii-specific benefits in our EV Charging Guide.
Features
Level 1 Charger
Prius Prime comes standard with a Level 1 charger that allows you to plug into any standard 120V outlet. Bring it along wherever you go or hide it away nicely when not in use by storing it in the rear cargo compartment.
Cargo Space
Open Prius Prime’s rear hatch to reveal ample cargo room for your belongings. If you need more space, fold down either side of the 60/40 rear seats to adapt to your needs. Fold them both down to maximize space, and you'll be surprised at how much you can bring along for the ride.
Hybrid Battery Warranty
Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2024 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first. 17
All-Electric Driving Range
With a fully charged battery, Prius Prime has an EPA-estimated all-electric driving range of up to 44 miles. 18 Plug into a standard outlet or Level 2 charger and, with a full charge, you can deliver power for most of your daily commutes.
Intelligent Efficiency
All the range without the anxiety. While Prius Prime’s hybrid engine and electric motors seamlessly work together to provide maximum efficiency, it will continue to run on its 2.0L 4-cylinder hybrid engine when your charge runs low, with up to an EPA-estimated 52 combined mpg rating. 19
Impressive Power
Prius Prime’s Hybrid Synergy Drive® system helps maximize output from both the gas engine and electric motors. With 220 horsepower, it has plenty of power and gets quick off the line with an impressive 0-60 mph time. 20
Drive Connect
Take the stress out of being in unfamiliar territory. With a Drive Connect trial 21 16 or subscription, the Cloud Navigation 22 and Intelligent Assistant 23 features help you find where you need to be, while Destination Assist 24 allows you to talk to a live agent while they help you find your destination’s coordinates and offer directions on how to get there. Available on select models: One-year trial subscription included. 16 4G network dependent.
Learn More
12.3-In. Toyota Audio Multimedia Display
Convenience on display. Prius Prime’s available 12.3-in. Toyota Audio Multimedia touchscreen display lets you control a variety of functions with ease. Clearly see where you’re going with turn-by-turn directions, access multimedia functions, and connect your smartphone wirelessly to enjoy your favorite apps, playlists and more.
Advanced Park
Designed to assist you with parallel parking or backing into a parking space, available Advanced Park 25 is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with controlling steering, acceleration and braking to help you get into that perfect spot.
Traffic Jam Assist
This driver-assistance feature helps ease the burden of a stressful stop-and-go traffic jam by providing control of the vehicle steering, braking and acceleration at speeds under 25 mph. 26 This system is designed for limited-access roadways, and with the driver monitor camera confirming the driver's eyes are on the road, hands-free operation is possible. Traffic Jam Assist requires an active Drive Connect trial 21 16 or subscription.
Panoramic View Monitor
Prius Prime’s available Panoramic View Monitor 27 helps you check your surroundings for hazards. It uses four different cameras to display a panoramic view around the vehicle. When you’re parked and using the Moving View setting, Prius Prime creates an animated virtual view from above to give you a bigger picture of what’s around the vehicle.
Blind Spot Monitor With Rear Cross-Traffic Alert
Available Blind Spot Monitor (BSM) 8 with Rear Cross-Traffic Alert (RCTA) 9 is designed to help look out for your safety. Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius Prime’s blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
Safe Exit Assist
By using radar sensors inside the rear bumper, Safe Exit Assist 10 helps detect approaching vehicles or bicycles from the rear. If the system determines that there may be a collision with a door opening, it will provide an audible alert, as well as a visual alert that will appear on the side mirrors.
Pre-Collision System with Pedestrian Detection
Pre-Collision System with Pedestrian Detection (PCS w/PD) 28 is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
Full-Speed Range Dynamic Radar Cruise Control
Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) 29 is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
Lane Departure Alert With Steering Assist
When white/yellow lane markings or certain road-edge boundary lines are detected at speeds above 30 mph, Lane Departure Alert with Steering Assist (LDA w/SA) 30 is designed to issue an audio/visual lane-departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.
Lane Tracing Assist
When Full-Speed Range Dynamic Radar Cruise Control (DRCC) 29 is enabled and lane markers are detected, Lane Tracing Assist (LTA) 31 uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane. While LTA is activated, the Emergency Driving Stop System (EDSS) 32 with Driver Monitor Camera is designed to use camera recognition and monitor the driver's inputs, such as steering operation. If the EDSS determines the driver is not attentive and the driver does not respond to prompts to resume control of the vehicle, it can bring the vehicle to a stop under certain conditions.
Road Sign Assist
Using an intelligent camera, Road Sign Assist (RSA) 33 is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).
Automatic High Beams
Automatic High Beams (AHB) 34 are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.
Proactive Driving Assist
When system operating conditions are met, using the vehicle’s camera and radar, Proactive Driving Assist (PDA) 35 provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian or bicyclist.
