2021 Prius Prime

$28,040.00 Starting MSRP1

Offer Available on the 2021 Prius Prime

Click "View Offer" for details.

  • 1.9% APR for up to 60 months

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Pick your model, customize colors, options, and add accessories!

  • Super White
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Titanium Glow
  • Blue Magnetism
  • Windchill Pearl
  • Supersonic Red
  • Midnight Black Metallic

Super White

Classic Silver Metallic

Magnetic Gray Metallic

Titanium Glow

Blue Magnetism

Windchill Pearl

Supersonic Red

Midnight Black Metallic


Prius Prime’s lightweight materials, proven hybrid technology and optimized Plug-in Hybrid Vehicle (PHV) system all work together to give it a class-leading EPA-estimated 133 MPGe4 and EPA-estimated total driving range of 640 miles45. Plus, when the charge runs low, Prius Prime will continue to run as an efficient hybrid and still have an EPA-estimated 54 mpg combined.4

Enhanced Hybrid Battery Warranty

2021 Prius Prime’s hybrid battery warranty covers 10 years from date of first use or 150,000 miles, whichever comes first (previously 8 years or 100,000 miles).88

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With a sleek design, premium materials and seating for up to five, Prius Prime is ready to help you go to new places. And, with 60/40 split rear seats and 36.6 cu. ft. of space with the seats folded down,37 Prius Prime provides more room for every adventure.

Entertainment Made Easy

With standard Apple CarPlay®82 compatibility and Android Auto™85 compatibility (only available on Prius Prime LE), you can listen to music, get directions and more, all while staying focused on your commute.
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Toyota Safety Sense™ 2.0 (TSS 2.0)

Pre-Collision System with Pedestrian Detection80

Using an in-vehicle camera and radar to help detect a vehicle or a pedestrian in front of you, the Pre-Collision System with Pedestrian Detection80 (PCS w/PD) can help you mitigate or avoid a potential collision.

Dynamic Radar Cruise Control81

Intended for highways and similar to “constant speed” cruise control, Dynamic Radar Cruise Control (DRCC)81 lets you drive at a preset speed. DRCC uses vehicle-to-vehicle distance control, which adjusts your speed, to help you maintain a preset distance from vehicles ahead of you that are driving at a slower speed.

Lane Departure Alert with Steering Assist14

Under certain circumstances, Lane Departure Alert (LDA)14 is designed to detect lane departure on roads with clear markings. LDA only activates when you’re traveling at a speed of 32 mph or faster. In addition, if the system senses that you're unintentionally drifting, it may automatically make small corrective steering inputs to help keep your vehicle in its lane.

Automatic High Beams26

Automatic High Beams (AHB)26 are a safety system designed to help you see more clearly at night—without blinding other drivers. Designed to activate at speeds above 25 mph, AHB rely on in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically-toggle between high and low beams accordingly to provide the appropriate amount of light.

Lane Tracing Assist

When Dynamic Radar Cruise Control (DRCC)81 is enabled and lane markers are detectable, Lane Tracing Assist (LTA)83 uses the lines on the road and preceding vehicles to help keep the vehicle centered while also displaying the vehicle’s position within the MID screen. The system was designed to reduce driver strain and increase convenience, and benefits drivers most during traffic jams – but can be turned off using the MID

Road Sign Assist

Prius Prime's Road Sign Assist (RSA)84 helps keep the road safe. Using a forward-facing intelligent camera, Road Sign Assist is designed to detect speed limit signs, stop signs and yield signs, and displays them on the MID.





$28,040 MSRP1
  • 15-in. Alloy Wheels
  • Smart Key System20 on driver’s door with Push Button Start
  • Seating for up to five
  • Apple CarPlay®82 Compatibility
  • Android Auto™85 Compatibility
  • Toyota Safety Sense™ 2.015


$29,580 MSRP1
  • Smart charging cable lock
  • 11.6-in. HD multimedia display
  • SofTex®-Trimmed87 heated front seats
  • Qi-compatible wireless smartphone charging86
  • Toyota Safety Sense™ 2.015


$33,580 MSRP1
  • Rain-sensing windshield wipers
  • Color Head-Up Display (HUD)
  • Intelligent Clearance Sonar (ICS)19 with Intelligent Parking Assist (IPA)40
  • Blind Spot Monitor (BSM)34 and Rear Cross-Traffic Alert (RCTA)54