2021 Prius Prime

$28,040.00 Starting MSRP1

2021 Toyota Prime.

Offer Available on the 2021 Prius Prime

Click "View Offer" for details.

  • 0% APR for up to 60 months

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2021 Toyota Prime in Super White. 2021 Toyota Prime in Super White. 2021 Toyota Prime in Super White. 2021 Toyota Prime in Super White.
2021 Toyota Prime in Classic Silver Metallic. 2021 Toyota Prime in Classic Silver Metallic. 2021 Toyota Prime in Classic Silver Metallic. 2021 Toyota Prime in Classic Silver Metallic.
2021 Toyota Prime in Magnetic Gray Metallic. 2021 Toyota Prime in Magnetic Gray Metallic. 2021 Toyota Prime in Magnetic Gray Metallic. 2021 Toyota Prime in Magnetic Gray Metallic.
2021 Toyota Prime in Titanium Glow. 2021 Toyota Prime in Titanium Glow. 2021 Toyota Prime in Titanium Glow. 2021 Toyota Prime in Titanium Glow.
2021 Toyota Prime in Blue Magnetism. 2021 Toyota Prime in Blue Magnetism. 2021 Toyota Prime in Blue Magnetism. 2021 Toyota Prime in Blue Magnetism.
2021 Toyota Prime in Windchill Pearl. 2021 Toyota Prime in Windchill Pearl. 2021 Toyota Prime in Windchill Pearl. 2021 Toyota Prime in Windchill Pearl.
2021 Toyota Prime in Supersonic Red. 2021 Toyota Prime in Supersonic Red. 2021 Toyota Prime in Supersonic Red. 2021 Toyota Prime in Supersonic Red.
2021 Toyota Prime in Midnight Black Metallic. 2021 Toyota Prime in Midnight Black Metallic. 2021 Toyota Prime in Midnight Black Metallic. 2021 Toyota Prime in Midnight Black Metallic.
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  • Super White
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Titanium Glow
  • Blue Magnetism
  • Windchill Pearl
  • Supersonic Red
  • Midnight Black Metallic

Super White

Classic Silver Metallic

Magnetic Gray Metallic

Titanium Glow

Blue Magnetism

Windchill Pearl

Supersonic Red

Midnight Black Metallic

CLASS LEADING EFFICIENCY

Prius Prime’s lightweight materials, proven hybrid technology and optimized Plug-in Hybrid Vehicle (PHV) system all work together to give it a class-leading EPA-estimated 133 MPGe2 and EPA-estimated total driving range of 640 miles3. Plus, when the charge runs low, Prius Prime will continue to run as an efficient hybrid and still have an EPA-estimated 54 mpg combined.2

Enhanced Hybrid Battery Warranty

2021 Prius Prime’s hybrid battery warranty covers 10 years from date of first use or 150,000 miles, whichever comes first (previously 8 years or 100,000 miles).4

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INVITING INTERIOR

With a sleek design, premium materials and seating for up to five, Prius Prime is ready to help you go to new places. And, with 60/40 split rear seats and 36.6 cu. ft. of space with the seats folded down,5 Prius Prime provides more room for every adventure.

Entertainment Made Easy

With standard Apple CarPlay®6 compatibility and Android Auto™7 compatibility (only available on Prius Prime LE), you can listen to music, get directions and more, all while staying focused on your commute.
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Toyota Safety Sense™ 2.0 (TSS 2.0)

Pre-Collision System with Pedestrian Detection

The Pre-Collision System with Pedestrian Detection (PCS w/PD)9 is designed to help detect a vehicle or a pedestrian in certain situations. Using both a camera and radar, PCS w/PD can provide an audio/visual alert to warn you of a possible collision under certain circumstances. If you don’t react, the system is designed to automatically brake.

Full-Speed Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC)10 lets you drive at a preset speed. The system is designed to function between 0-110 mph and uses vehicle-to-vehicle distance control, helping maintain a preset distance from the vehicle ahead of you.

Lane Departure Alert with Steering Assist

By detecting visible white/yellow lane markings or the road’s edge at speeds above 32 mph, Lane Departure Alert with Steering Assist (LDA w/SA)11 is designed to issue an audio/visual alert if an inadvertent lane departure is detected. If the driver does not take corrective action, the Steering Assist function is designed to provide gentle corrective steering.

Automatic High Beams

The Automatic High Beams (AHB)12 safety system is designed to help you see more clearly at night at speeds above 25 mph. The AHB system can detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggles between high and low beams accordingly.

Lane Tracing Assist

When Full-Speed Range Dynamic Radar Cruise Control (DRCC)10 is enabled and lane markers are detectable, Lane Tracing Assist (LTA)13 uses the lines on the road and/or preceding vehicles to help keep the vehicle centered in its lane.

Road Sign Assist

Using an intelligent camera, Road Sign Assist (RTA)14 is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display them on the Multi-Information Display (MID).

Exterior

Interior

MODELS

2021 Toyota Prime LE.

LE

$28,040 MSRP1
  • 15-in. Alloy Wheels
  • Smart Key System15 on driver’s door with Push Button Start
  • Seating for up to five
  • Apple CarPlay®6 Compatibility
  • Android Auto™7 Compatibility
  • Toyota Safety Sense™ 2.08
2021 Toyota Prime XLE.

XLE

$29,580 MSRP1
  • Smart charging cable lock
  • 11.6-in. HD multimedia display
  • SofTex®-Trimmed16 heated front seats
  • Qi-compatible wireless smartphone charging17
  • Toyota Safety Sense™ 2.08
2021 Toyota Prime Limited.

Limited

$33,580 MSRP1
  • Rain-sensing windshield wipers
  • Color Head-Up Display (HUD)
  • Intelligent Clearance Sonar (ICS)18 with Intelligent Parking Assist (IPA)19
  • Blind Spot Monitor (BSM)20 and Rear Cross-Traffic Alert (RCTA)21